If, like me, you missed hearing Simon Tanner while he was in Australia, you can catch up with some of his ideas via the slideshow below.
Eli Neiburger, Associate Director of IT & Production at the Ann Arbor District Library (AADL) in Michigan, talks about why ebooks are all about the past and not remotely about the future, and what libraries can do about it. Eli's team at AADL is expanding the value of the library outward in all directions, from new physical collections, to new licensing models, to completely new services and events that focus as much on what library users have to offer the library as on what the library has to offer to its users. Find out how teams are structured, resourced, and managed in a fast moving environment, and how it took 10 years of staff and process development to get there.
If you missed hearing Eli when he was here you can watch the videos.
We suggest that you watch them in small groups as a time of professional development.
On Wednesday 18 September, I attended the Swarm conference for Community Managers. For those of you who are not familiar with the role of Community Manager (I wasn’t) they look after an organisation’s online community. These may be internal and/or external communities and can include managing intranets, forums, facebook, twitter, instragram and other forms of social media.
The whole day was interesting and I can’t cover everything here but I just wanted to highlight a few points that I think are relevant to our work in libraries and our use of social media.
John Coate: Origins of online communities
- A good online community is “potluck for the mind”
- Principles – establish ground rules, show by example, tools over rules, authority not authoritarian
Chloe Davis: Tourism Australia
- Tourism Australia’s social media is about making someone else the hero (rather than making your organisation or brand the hero)
- Look at slideshare The world’s biggest social media team
- Act like a newsroom – aim to get your content out within 24 hours
Rich Millington: Feverbee
- People will participate if they feel they have influence or impact
- Reward those who contribute the best rather than those who contribute the most
- Allow off-topic discussions, helps to develop the feeling of community
- “people join a community for one reason but they participate for another”
- “far better for people to ask for help than to find help without asking”
- If a group is successful, we associate more with it and therefore participate more
- If a group is not successful, focus on the successful aspects, make it seem successful
Keith Crowell: Appen Butler Hill
- Social media check up: Are you reaching the right audience? Are you continuing to grow your audience? Do you have a content strategy? What success metrics are you tracking?
- If you try to hit everything (all forms of social media) you will spread yourself too thin and waste time.
- Make your stats look good for reporting – use an infographic
Panel: John Coate, Keith Crowell, Alison Michalk and Vanessa Paech
- It takes a long time to build an online community
- Danger of moderating a community until it gets healthy and then thinking you can leave it alone - “stay on top of your community”
- Technology is one third of community engagement, the rest is people and processes
The International Fleet Review will be on later this week.
They are making extensive use of social media, encouraging people to participate. The links to the social media tools are on their home page, and easy to find.
Looking at how this large event is appearing on social media, may give you some ideas for your next event. For example, you may not set up a special Pinterest account, but you may have a board dedicated to an event. Set up a group on Flickr (and make sure you have some images available, prefereably using Creative Commons licensing so they are easy for others to share and reuse.
Ellen and Philippa